AT&T Discovery District, Dallas
AT&T Discovery District, Dallas

I'm Joel

Joel Adria

I'm Joel

I am a Creative Technologist and Certified Technology Specialist (CTS) based in Montreal, Canada. At Moment Factory, I design and deploy complex AV, projection, and network systems for large-scale live entertainment, immersive installations, and permanent art experiences worldwide. With a background in theatre and information technology, I bridge the creative and technical sides of every project — from concept to commissioning.

Services

Video & Projection Systems

From media server programming (Disguise, Watchout, Pixera, QLab, Millumin) to full projection system design — site surveys, throw ratio calculations, pixel mapping, and edge blending — I handle the complete pipeline from signal source to surface. QSys ties it all together for AV-over-IP routing and control.

Entertainment Networking

Computer networking is the critical backbone for any entertainment project. My background in information technology, wireless deployments, and network management allows me to deliver reliable and professional media and show control networks.

Show Control Systems

From OSC and MIDI routing to timecode-driven automation, I design show control architectures that synchronize every technical element of a live production into a single, reliable workflow.

AI-Augmented Workflows

I actively integrate AI tools into my technical practice — from LLM-assisted documentation and scripting to AI-driven interactive storytelling in live installations. I also run uconsole.net, a hobby site exploring portable Linux computing and homelab tinkering.

Proxmox Virtualization

I run Proxmox VE for high-availability virtualization in both production and lab environments. My focus is bringing data-centre-grade reliability to creative tech deployments — clustering, automated backups, and VM templating applied to entertainment infrastructure.

NetBox & Network Automation

I use NetBox as the source of truth for IP management, rack documentation, and network topology across projects. My development work extends NetBox with custom scripts and automation pipelines — turning static documentation into a living, queryable infrastructure record.

Embedded & Portable Computing

Beyond the studio, I explore the edges of computing — from Raspberry Pi and ARM-based single-board computers to portable Linux devices. This feeds directly back into creative projects where lightweight, ruggedized compute is needed on location.

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Years Experience

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Productions

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Countries

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Collaborators

My Skills

  • System Integration
    AV, IT and show systems, concept to commissioning
  • AV & Projection Design
    Disguise · Watchout · Pixera · QLab · Millumin
  • Show Control
    OSC · MIDI · timecode · QSys
  • Entertainment Networking
    Wi-Fi · mesh · media and control networks
  • Proxmox & NetBox
    Virtualization · IPAM · automation
  • Technology Strategy
    Architecture and planning for live productions

Portfolio

Village Québécois d'Antan

Village Québécois d'Antan

A three-phase collaboration to bring a touch of wonder to a historic site. Visitors step into a time machine to an 1893 village and meet playful characters through animated photographs, sound and light installations, and interactive features. I handled telephony and AVoIP. View on Moment Factory ↗
AT&T Discovery District

AT&T Discovery District

A permanent media installation in downtown Dallas, built around a 104-foot-tall, 6K media wall and an LED trellis. Data-driven content evolves over 24 hours with the time of day, weather and season, while a custom CMS and show control platform keeps it all in sync. I served as System Architect. View on Moment Factory ↗
Real Madrid Games

Real Madrid Games

A multilevel, interactive journey through the corridors of the Bernabéu stadium, expanding the venue's entertainment offering. I was responsible for the networking and the wristband identification. View on Moment Factory ↗
Kamuy Lumina

Kamuy Lumina

As Moment Factory's 10th signature Lumina project, Kamuy Lumina is an enchanted night walk at Lake Akan, Japan, drawing on Ainu storytelling. As the network and projection integrator, I developed a site-wide Wi-Fi system to activate hundreds of custom-made storytelling walking sticks. View on Moment Factory ↗
25 Broadway

25 Broadway

Designed and deployed a 17-projector 360º video system at Moment Factory for the Cipriani venue, 25 Broadway in New York, NY. With a 22,000-wide pixel canvas and more than 15 media servers, the system delivers transformative live events and a summer installation called SuperReal. View on Moment Factory ↗
Illuminations

Illuminations

As Integrator with Moment Factory, I developed a portable mesh network system for the THEA Award-winning Illuminations, a temporary outdoor storytelling experience in Banff, AB and Toronto, ON. Audience members roam in groups with special multimedia "tools" that reveal the hidden stories around them. View on Moment Factory ↗

Experience

2017–present
Moment Factory — Solutions Architect
Began as an Integrator and grew into AV Designer, System Architect, and now Solutions Architect, delivering AV, projection, and network systems for large-scale live entertainment and permanent immersive installations.
2017–present Moment Factory — Solutions Architect Began as an Integrator and grew into AV Designer, System Architect, and now Solutions Architect, delivering AV, projection, and network systems for large-scale live entertainment and permanent immersive installations.
2014–present
Freelance Video Engineer
Live event video engineering on Spyder, PixelHue, and other video processing and media systems.
2014–present Freelance Video Engineer Live event video engineering on Spyder, PixelHue, and other video processing and media systems.
2023–present
AVIXA — Certified Technology Specialist (CTS)
Industry-recognized AV credential covering design, integration, and project management.
2023–present AVIXA — Certified Technology Specialist (CTS) Industry-recognized AV credential covering design, integration, and project management.
2013–2017
The Banff Centre — Faculty Projection Technologist
Projection and video support for theatre, film festivals, and the TED Summit, including Stan Douglas's Helen Lawrence; trained emerging artists and technicians.
2013–2017 The Banff Centre — Faculty Projection Technologist Projection and video support for theatre, film festivals, and the TED Summit, including Stan Douglas's Helen Lawrence; trained emerging artists and technicians.
2009–2013
University of Alberta — BFA Drama, Technical Theatre
Technical theatre, stagecraft, and production technology.
2009–2013 University of Alberta — BFA Drama, Technical Theatre Technical theatre, stagecraft, and production technology.

Contact Me