Joel Adria

I am a creative technologist based in Canada. As a multimedia integrator, I love activating creativity through technology. I work in live entertainment, installation and theatre.




Technology Integration

Audio Visual and Information Technology integration is what I do. Whatever the project, my expertise in show and software workflows allow me to create seamless live entertainment and digital art experiences. 


Video Systems

With extensive experience in a multitude of media servers and platforms including  Disguise, Watchout, Pixera, QLab, Millumin among others, my specialization focuses on delivering seamless end-to-end multimedia experiences.

Entertainment Networking

Computer networking is the critical backbone for any entertainment project. My background in information technology, wireless deployments and network management allows me to deliver reliable and professional media and show control networks.




Kamuy Lumina

As Moment Factory’s 10th signature Lumina project, Kamuy Lumina is the next generation of multimedia storytelling. As the network and projection integrator, I developed a site-wide Wi-Fi system to activate hundreds of custom-made storytelling walking sticks.

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25 Broadway

Designed and deployed a 17-projector 360º video system at Moment Factory for the Cipriani venue, 25 Broadway in New York, NY. With a 22,000 wide pixel canvas and more than 15 media servers, the system is capable of delivering transformative live events and a breathtaking summer installation piece called SuperReal






As an Integrator with Moment Factory, I developed a portable mesh network system for Illuminations, an temporary outdoor storytelling experience in Banff, AB and Toronto, ON. Audience members roam in groups with special multimedia “tools” that reveal the hidden stories around them.

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The Banff Centre

As Faculty Projection Technologist at The Banff Centre, I trained theatre professionals in projection and video design and brought my expertise to top projects including TED Summit, The Banff Mountain Festival, and Helen Lawrence, a cinematic stage play by Stan Douglas.



ShowStages collective

ShowStages collective

Collaborating with colleagues T. Erin Gruber and Elijah Lindenberger, I helped design and implement projection systems for dozens of productions across Canada.


In partnership with Yuri Sulyma, we developed a Facebook application for connecting University of Alberta students with their classmates and help them find their courses.